On a website that present

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Rakhiexpateb
Posts: 1
Joined: Tue Mar 28, 2023 4:59 am

On a website that present

Post by Rakhiexpateb »

The website does not have an SSL certificate. In theory, all websites that collect certain personal and financial information from users (for example, during registration) must have an active SSL certificate in order to be promoted in the Google Ads system. In practice, however, this rule is not enforced. The exception is shopping campaigns that use a Google Merchant account. In this case, Google is very restrictive when it comes to having an SSL certificate. Nevertheless, it is recommended to use it on every website you promote. A user who sees the message "Unsafe" in the browser's search bar may refrain from further browsing the site, as it will not be credible for him.

The website is loading too slowly. In this case, the rule Mexico WhatsApp Number List is simple. The faster your website loads, the more likely it is that the user will be retained. It is estimated that users have the greatest tolerance for sites with loading times between and seconds. Each subsequent second of loading greatly increases the probability of abandoning the site before it is loaded, and thus the chance of conversion decreases equally. It is worth remembering that the customer is a very impatient person and will go to the competitor's website sooner than wait for a slow website to load.

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The online store does not have information about product prices. If, after entering the website of an online store, the customer sees the message "submit the form to check the price" or "register to see the price", then the probability of not converting begins to take on very high values. No wonder why a potential customer should perform additional activities, which often involve providing personal data, if the competitor's store has publicly available price information. In this case, the customer will leave the "problematic" store and make a purchase.
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