In general, clients who use this practice use it to get more subscribers to their blogs, newsletters and even increase their website traffic. As they are very specific objectives, they are easily verifiable over time, so executive email list the client can easily see if the previously established agreements were fulfilled. Benefits of Performance Marketing ROI much higher. Focused on generating tangible results. By decentralizing this work to an external company, operating costs decrease. The acquisition of Leads is done through tools such as Facebook Ads, Instagram Ads and Google. Advantages of Performance Marketing The current trend to use this practice is on the rise for various reasons, which is why we list them for you and you can draw your own conclusions.

It is verifiable With the automated tools that performance marketing uses, you can effectively track user behavior. While with the ways of CPM and CPC it is impossible to establish an exact measurement. Conversion-Based Goals By analyzing the data on new sales and the subscription of new leads, specific data on the real benefit of the entire campaign based on this modality can be obtained. Wide range of channels to disseminate The digital world is very broad, in that sense, you can choose the right channels for your broadcast depending on what you want and where your target audience is.