We Develop A B2b Database Content Marketing

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dipa
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Joined: Mon Apr 04, 2022 3:50 am

We Develop A B2b Database Content Marketing

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Oncosalud is one of our inbound marketing success stories in the health sector. Find out what our strategy and results consisted of. edward eneque edward eneque Founder - CEO Oncosalud is one of the main companies providing health services in Peru, specializing in cancer. One of their sales actions was cold calling their potential customers, but they needed to turn their strategy around to increase b2b database the affiliation of their programs. Learn about this inbound success story in the health sector and how we managed to generate 270% growth in sales. Currently, it is known that prospects tend to avoid phone calls from companies and prefer to make any type of purchase or contract through digital channels. That is why companies have had to innovate in the way

they approach potential customers, not only generating quality content, but also optimizing ecommerce platforms that increase sales and income . Let us begin! Initial situation: what was the challenge? During the first months of 2020, the majority of their sales came from paid b2b database advertising, emailing and call centers . However, the numbers were not very encouraging. Therefore, we seek to enhance your digital e-commerce platform through experimentation, content and automation . This is how we managed b2b database to define 3 important problems faced by Oncosalud: Cold calling , which did not generate b2b database the desired response in potential customers. Sales channels with low engagement, which lose relevance in the new customer journey. An e-commerce platform with opportunities for improvement.

New call-to-action Inbound Sales Strategy Our inbound sales strategy focused, first of all, on the distribution of vital information to contacts through other b2b database less invasive channels. The truth is that we face an important challenge: conquering younger prospects who are not only more demanding, but also prefer the immediacy of the Internet and avoid sales calls at all costs. We tell you step by step what our strategy consisted of: We reformulate the content strategy To achieve exponential growth in sales through digital channels , the first thing we had to do was continuously optimize the blog, so that it would be positioned in search engines and allow us to generate more and more traffic.
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