These can include Custom Audiences, Similar Audiences, age ranges

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If you see it, it means you have access to this news. But what is it exactly? And how can it help you? Advantage+ Audience is more than just a targeting setup; he is an ally. Give Meta the power to use artificial intelligence to determine who will see your ads. This doesn't happen by chance. Meta's systems are constantly learning: from your pixel data, from your conversion history (yes, those valuable actions like purchases, registrations, or content views), and from the people who have interacted with your previous ads and content.

Now, you have two choices. You can decide to trust Meta Special Data completely and let it find the right audience for you. Or, if you're one of those who like to have a little control, you can provide audience suggestions. , gender and detailed targeting. The beauty? Meta will prioritize people who match these suggestions, only subsequently expanding to a wider audience. And if you're wondering how effective this tool can be, Meta has provided some compelling statistics.





While you may not be particularly interested in a 28% lower cost per click or landing page view, 13% lower product catalog cost per sale and 7% lower website cost per conversion are data which cannot go unnoticed. These numbers could make a difference in your advertising ROI. Audience Control Advantage+ Meta's advertising landscape has seen the introduction of Audience Advantage+ , but how much control do you, as an advertiser, have over who actually sees your ads? Let's take a deeper look at the available controls.